Building A Value Added Services Community
Posted on Mon, Apr 11, 2011 @ 03:14 PM
Build a Value Added Services Community
Access to new online services expands customer value and community
Moving from paper communications to online customer correspondence can save a bundle on paper, postage and processing costs. Indeed, these are the obvious rewards of the paperless revolution. But many organizations are now looking beyond those bottom line benefits to frontline revenue generating opportunities. In other words, now you've built an online portal to communicate with customers, how can you take advantage of that online experience to add value and expand your business?
One way is to build a value added community online by expanding the kinds of services you provide. For example, a bank or credit union could offer customers easy access to personal financial planning or credit counseling services. These additional services provide value to both the customer and the financial institution -- members maintain financial stability in tough economic times while the financial institution enhances the customer experience and takes advantage of the cross-sell opportunity. Naturally, you can't always develop these services in-house; but by partnering with proven third-party service providers you have the ability offer additional services and additional value via your online portal at the precise moment customers are most likely to have a need and make a buying decision.
Building a value added community online makes your organization more appealing, but the practical implementation of these related services even with a third-party partnership can be a roadblock. OMI offers touch free integration within our Statement2Web (SaaS) Service that allows you to plug in additional services when they provide value to your organization and your customers...and easily unplug them when they don't. Best of all, through our growing network of service partners, like CredAbility and others, you have direct access to best-of-breed expertise and services that you in turn offer to your customers. It's all about exploring and taking advantage of synergies. OMI utilizes our services ecosystem to assist in plugging in the right service partners to drive value and bring resources together with a trusted vendor and partner.